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Brief: Create a contemporary, fun brand for a tea company. This includes concept, identity, advertising materials and packaging. |
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Brief:
A fun brand with a catchy name that stands apart from their competitors. The brand is playful yet contemporary and memorable. The concept of 'catching up with friends for a cuppa' has linked the product to social activities and occasions which can help communicate brand values while keeping the energy light. This link can be used to push advertising. |
Click the above link to see the development of this project.
Packaging:
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Advertising:
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Touch Point Engagement:
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Online Presence:
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Social Media:
